Thanks for the translation, Christian.
I would focus on treasure and relics - not trash. Every detector user knows about trash but the starry-eyed customers do not really need to see it on a brochure. It may put off some sales rather than help. The pictures need to appeal to their sense of wonder and history. They will find out soon enough about the trash. On the front show pictures of coins of all types from all nations, gold and silver items and metal relics of the past. Overlay that with open ended questions designed to elicit the desired response. You are trying to sell your site but the sponsor wants to sell detectors. Strike a happy medium. The two concepts are not at all mutually exclusive.
For inspiration, pick up any treasure magazine and go through the list of articles. Turn the article titles into question that are open ended. Like this.
Want to find that hidden patch of gold nuggets?
Do you dream of finding lost treasure or hidden loot?
Have an itch to dive on a treasure wreck?Follow that up with one or two pull quotes like these.
Turn a walk at the beach into real treasure!
Help keep your parks clean and find a bit of history!
Turn an afternoon of fresh air & exercise into a golden opportunity!Then end it with the clincher.
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I assume this is a paying proposition for you and the site so if necessary, hire a copy writer. Figure your cost benefits for such a proposition. I have written my share of sales copy and it can be the "make or break" of any campaign.
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« Last Edit: August 30, 2009, 01:14:50 pm by GoldDigger1950 »
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It's all about that moment when metal that hasn't seen the light of day for generations frees itself from the soil and presents itself to me.
Let's Talk Treasure!
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