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This didn't turn out well
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Archaeologists have labelled a Cadbury advertising campaign urging children to go on a real treasure hunt as "intensely stupid".
The campaign calls on children to "grab a metal detector" and dig holes looking for gold or treasure.
However, Dr Aisling Tierney, an archaeologist at Bristol University, said people could be prosecuted for digging without permission.
Cadbury's said it did not condone the breaking of existing rules.
It said it was "in the process" of updating its website to make this clear.
"Archaeologists are trying to get word round ASAP that any digging within a set distance of an archaeological monument is a criminal offence, and people are prosecuted, even if they didn't know it was illegal," said Dr Tierney.
"The campaign makes it seem all treasure hunting is ok and what you find is up for grabs," she added.Cadbury: Creating a new horde of nighthawks.
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http://www.thunting.com/smf/index.php/topic,69133.msg328068.html#msg328068
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« Last Edit: March 19, 2019, 01:50:13 pm by PaulInNJ »
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